Ranking high on today’s top search engines is complicated and time consuming. That said, there are certain strategies that – when used consistently – greatly increase the likelihood of getting higher rankings.
So you might ask what SEO trends do you need to know in 2017 if you want to generate more traffic and leads while staying ahead of your competition? Here we have listed some of the top SEO trends and ranking factors for 2017.
1. Keywords in Title, Description, and Header tags
Title tags are still one of the most powerful relevancy signals that search engines use. These are meant to provide accurate descriptions of the content of the page. The inclusion of keywords in title, description tags and header tags not only helps to obtain high SERP rankings but aids to gain user clicks from the search result pages as well.
2. Fresh content
Freshly updated valuable content is always preferred by Google when it comes to higher ranking in search result pages. These days, web searchers don’t feel satisfied with just the fundamental information, Google looks for more informative, up to date and authoritative content and ranks that content higher.
3. Accelerated mobile pages
Accelerated Mobile Pages project (AMP for short) is a new Google initiative to build a better, more user friendly mobile Web by introducing a new “standard” for building web content for mobile devices. Basically, this new standard is a set of rules that form a simple, lighter version of HTML. And pages built in compliance with AMP are sure to load super-quick on all mobile devices.
With AMP content in place, you can provide your mobile users with good user experience and obtain higher search result ranking together with more impressions and clicks
4. Page speed
Google has clearly indicated that page speed is one of the key deciding factors of its algorithms to rank higher. Fast ‘time to first byte’ (the time your browser takes to get the first byte of information from your web server) could positively affect your indexation and lower bounce rates.
5. 404 errors monitoring
The 404 error is not only a nuisance to the visitors but negatively affects your website ranking as well. 404 error triggers a high bounce rate and when search engines observe that visitors are navigating away from your page within seconds, their algorithms assume that the users didn’t find the information that they where looking thus the page gets removed from the search results and website gets ranked lower.
6. 301 redirection
Use 301 redirections to point all your 404 errors to correct web location. This permanent redirection tells search engines that a web page has been permanently moved to another web address.
Sitemaps aid search engines to index all pages of your website. It’s one of the easiest and most effective ways to tell search engines about the pages your website includes.
8. Structured data markup
Structured markup data can enhance the search engine visibility of your website in many ways. First, it helps Google algorithms better understand and index your content. It also imposes a design independent structure on your site’s architecture.
9. Image optimization
Apart from texts, images can also be optimized so that they can send relevancy signals to search engines through their caption, alt text, and description.
Many designers fail to compress their images before uploading them to the web, and the overall impact of this can be dramatic with image-intensive designs that will slow your site.
It is therefore in your best interests to optimize your images for the internet before you upload them to your website.
10. On page optimization, back linking and social media profiles
On page optimization is a SEO practice that optimizes individual web pages so that they rank higher and bring in more relevant traffic for readership in search Engines. On page optimizes both the content as well as HTML source code. This is unlike off page optimization that deals with links and other off page signals.
Creating links to other authoritative high ranking websites with similar content gives the possibility of transferring the SEO ranking as well as credibility to your own.
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names.