The main idea of search engine optimization is relatively simple: write compelling and well formatted content often. Search engine optimization success of your website will be mainly dependent on two key factors: what you say about yourself (on-page SEO) and what other say about you (off-page SEO).

If you are serious about getting more traffic to your website, here are some top SEO tips to get ahead of the rest this year.

Keyword research using webmaster tools. Focus on what makes your mission unique and document the terms your audience most commonly uses when searching.

Create frequent quality content. Create valuable fresh content and make sure that your website’s structure helps both search engines and users find and share that great content.

Make sure your website is mobile compatible. It’s fair to say that making your website available for mobile devices is no longer something to be ignored. The popularity of smartphones and cheaper data packages from network providers have driven a sharp rise in mobile web usage.

Improve your website speed. Site speed will continue to be a critical ranking factor. A fast performing website results in a good user experience, and sites with good user experiences deserve more promotion in search results.

Beware of microsites. Having multiple domain names for specific campaigns or communications efforts doesn’t help your SEO. It can even work against you.

Consider using secure URL. Google recently announced that it had started using HTTPS as a signal in their ranking algorithms, which will give your organization’s website a slight rankings boost (as well as added security).

Get involved with social media and be active. Social media is important factor in ranking and it is therefore important to be active on social networks.

Enrich your content with various media. Use video, audio, pdf or infographics this has a positive impact on both your website visitors and SEO.

Look beyond just Google. Try and optimize for other search engines.

Backlinks should be relevant. The domain that you are getting a link from should be relevant to your site. Search engines prefer link quality over quantity, and they can now tell the difference.

 

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